Everything Old is New Again (even content)
In an earlier blog post Blogging to Generate Business, we discussed how regular blogging can produce real, measurable results for your company. Today’s blog post gives 4 tips on how you can recycle content into fresh, new blog posts. SOLID clients who blog regularly see why every serious business owner should be creating readable, engaging, and shareable content.
Maintaining a steady stream of high quality blog posts can give a business owner the blues. Fret not, we’ll discuss how to recycle content to squeeze every drop of value out of work you’ve already done.
Worried? Don’t be. Every rock classic is basically a recycled blues song. If Led Zeppelin can do it, why can’t you? Besides, your next great blog post may already be sitting in your website!
Rock and roll is just recycled blues.
Check out how the Brazilian Beatles Cover Band, The Blues Beatles recycled the British Beatles classic, “Yesterday” into a hip, new blues cover. Now that we’ve got a soundtrack, let’s dig into some content…
Why Blog in the First Place?
When we push our clients to develop regular, monthly blog posts, It’s not unusual for them to say, “remind me again why we’re doing this?” The answer is simple. When all other variable are equal, websites that generate regular blog posts outperform the ones that don’t.
Companies with 16+ blog posts per month got almost 3.5X more traffic
than companies that published 0-4. Hubspot 2016 Ultimate List of Marketing Statistics
Every blog post you publish is one more indexed page for the search engines to crawl. New, relevant content on specific subjects shows Google your website is a source for timely information. The fresher the content, the higher Google ranks it.
More importantly, in Hubspot’s 2016 Ultimate List of Marketing Statistics found that companies with 16+ blogs per month got almost 3.5X more traffic than those publishing 4 or less.
4 Tips to Recycle Your Content
1. Create Evergreen Content
Evergreen content is written to be as relevant today as it will be in 6 months or a year. Evergreen website content will give you an opportunity to share ideas or facts about your business to new viewers long after it was first published. Evergreen content extends the life and reach of the message.
2. Email Marketing
Email newsletters are a great way to stay in touch with prospects and customers. An effective email newsletter generously shares industry facts and helpful tips, not a sales pitch. Your newsletter is also a fantastic opportunity to highlight your competitive advantage and reinforces the value of your product or services.
3. Social Media Posts
Americans check their Facebook and other social media accounts a staggering 17 times per day – at least once every waking hour, if not more. The highest usage observed were between the ages of 25 and 54.
Sharing your content across social media channels places it where your target customers are most likely to be, multiple times per day.
4. Video Presentations
Video is not as hard to create as it once was. You probably have a pretty good video camera in your pocket. Use video to retell your written content face-to-face. Slightly tweak your old blog posts and content into fresh new video presentations.
Check out how B&M Metal Doors & Frames converted an emergency service call into an effective testimonial video:
Have Questions About Recycling Your Content?
Social Media Sharing
Don’t let your old content turn into digital compost. Recycle with a few of our four easy tips!
If you have questions about how to maximize your next piece of website content, our any of our other website services, contact SOLID for a free evaluation of your site and online business strategy.