Your site’s content is the textual and visual pieces that determine your user’s experience.
It takes time to tell a great story, and your website is no different. Your site’s content is the textual and visual pieces that determine your user’s experience. The research, writing and editing of the website elements takes time. The process can seem overwhelming. And without the right help, it will be.
What Makes You Great?
Your website should be your #1 competitive advantage.
Every business has a spark. What is that fire in your belly? What gives you an advantage over your competitors? Your website is where you shine a spotlight on the competitive advantages that get you the sale, retain the customers and out-pace the competition. At SOLID, we want your website to be your #1 competitive advantage. SOLID clients range from 150 year old manufacturers to start-ups. Their competitive sparks cover the spectrum from their cost structure, product offerings, distribution network to their superior customer service.
Cultivating Website Content
Buyers prefer companies with a personality and a human voice in their website content.
People do business with people they like. Online, buyers prefer companies with a personality and a human voice in their website content. From the first compelling headline to the call to action that lands the business, your wesbite’s content must convey your corporate personality. So why copy content from a competitor? SOLID will work with you to create content that tells your story and connects with your target audience. You only know if a joke is funny after you tell it. With content, we start with the basics and shape it based upon the response it gets. As markets change, your content will need to change right along with it. If an analogy fails, we develop another. The content is tested until everyone gets it.
The perfect image
“It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are.” – Paul Caponigro
Photography is the art, science and practice of creating images when light strikes emotion. It’s the job of professional photographers to find the emotion and interesting stories in otherwise ordinary places. With the right images, your photography will work hand-in-hand with your content to tell your story and connect with your clients.
Your website’s images shape your brand. Studies show visual content drives website engagement. Consumers can spot a stock image a mile away.They’ll make a snap judgement about the company using them: Either the company is nothing special, or they are too cheap to hire a professional photographer. So why do so many companies cheapen the appearance of their site by using generic stock images with freakish, unnatural emotions?
Unfortunately, clients are often not prepared by their website provider for the process of generating great images because of the additional expense. In reality, a 1/2 day photo shoot can cost about the same as buying stock images for an average-sized website. We refer to the SOLID creative process as “evolving”. Can’t afford custom images for every page of your website? No problem. Create a plan to update images over time as your budget allows.
A SOLID photographer has the technology, education and experience to create the unique, professional images that will differentiate you from your competition at rates you can afford. Interested in speaking with a photographer about your new project or updating your old one? Contact SOLID to schedule a call today!
Abby capturing one-of-a-kind images for SOLID client Whiteside & Simms CPA.
Interested in speaking with a photographer about your new project or updating your old one?
Contact SOLID today!
The Skyrocketing Value of Video
No one can tell your story better than you.
Your writing can show off your personality, but it’s just not the same as a face to face conversation. As the internet shifts from one-dimensional text to video, SOLID clients have the opportunity to tell prospective clients their story, first hand.
SOLID website video client New Orleans Spine Surgeon K. Samer Shamieh, MD uses video to help explain complex medical concepts to his prospective patients.
No one can tell your story better than you. The SOLID video production team brings your marketing to life by speaking directly to your audience with professional and high quality videos for your business.
Studies show websites with videos perform better than those with static content. Video connects you with your clients – from increased brand perception, to better page conversions and sharing of ideas. Video is the new ‘must-have’ piece of the content marketing puzzle.
If you need a SOLID commercial, promo, web video or client testimonial, we’ve got the cinematic technology and experienced videographer to create a unique, professional website content that will differentiate you from your competition.
Re-Envisioning your website? Contact us today, and let’s talk about creating the site you’ve always wanted.
SOLID serves clients in the greater New Orleans and Northshore areas. We'd like to work with you too.You deserve a SOLID website.