Most of the business owners I speak with haven’t experienced the results good blogging can produce. Many consider it to be another task, in a long line, that may or may not bear fruit. In today’s blog post, I’ll discuss how blogging works and why every serious business owner should be doing it.
In his recent blog post, Why Blog? The Benefits of Blogging for Business and Marketing Hubspot’s Corey Eridon discusses why business owners should blog as part of their regular marketing efforts.
We agree with Corey and encourage our clients to blog on a regular basis.
How Does Blogging Work?
Every blog post you publish to your website is one more indexed page for the search engines to crawl. New, relevant content on specific subjects shows Google and other search engines that your website is not only active, but a source for timely information. The fresher the content, the higher Google will rank it.
As we discussed in an earlier post about the value of inbound links, blog posts shared through appropriate social media channels invites potential customers to your front door and share on their social networks. Sharing interesting content exponentially increases your business’ exposure to new audiences.
In their recent post about changing Drone Laws in Louisiana, SOLID client Seale & Ross not only scored as the top law firm in the rankings, but also earned an additional ranking with their Google+ share of the post.
Convert Blogging Traffic Into Leads
Think of your blog as your repository of current content. But driving traffic to the site is only part of the process. Once they are there, a good site will convert traffic into leads.
Every blog post is not only an indexed page, it’s an opportunity to generate new business. A best practice in blogging is to create a call-to-action in every blog post.
Often, these calls-to-action offer free trials, evaluations or appointments. Good blog posts will contain interesting content, intriguing images and industry information that will give the visitors the confidence to share their contact information with you.
The traffic-to-lead Conversion Process:
- Drive visitors to the website
- Visitor sees call-to-action
- Call-to-action leads to landing page
- Visitor fills out form, submits information, and receives the free offer
What Are You Waiting For?
How you follow up with your new business leads is up to you. But first, you’ll need to establish a strong website foundation and SOLID content generation practices.
If you have questions about how blogging might help your business, give us a call. We’ll be happy to answer your questions.