“The quality of your content will directly affect the success of your website…”The process of researching, gathering, organizing, writing, and editing your information can seem overwhelming. And without the right process and help, it probably will be. Regardless of your years of experience in your industry, expressing who you are and what you do can be a daunting task, even for a skilled writer. As a businessperson, your job is running your company, not slogging through the intricacies of the written word. Being great at what you do doesn’t mean you’re particularly good at writing it down. On top of that, your employees and customers may not feel comfortable giving you creative criticism about your content. But, you know your business better than anyone else, so how can you trust an outside writer to create your content?
"A professional writer gives you the opportunity to look objectively at your competitive advantage..."Working with a professional writer gives you the opportunity to look objectively at your competitive advantage, and how to explain it best to your prospective customers. Considering your content from your visitors’ point of view can create a valuable perspective. Writing is an art, and professional writers do it for a living. Good content will attract the right audience, interest them, and then compel them to act. If you're writing your content with any other primary objective, you may start feeling like you're trying to write the next great American novel...just like Jack.
At SOLID, we offer small, reasonably priced packages to help you not only create the content for your site, but to also generate regular monthly blog posts.So, before you start shouting “Here’s Johnny!” maybe you should consider working with the professionals at SOLID to help you create a content cultivation process. If you've got questions, we'd love to discuss them with you. Go ahead, contact us! But leave the ax at home, mkay?
Now that you know what an SSL certificate is and how to spot one, you can make sure your web browsing and website are protected from the most common threats.
Have questions or are interested in securing your website? Contact SOLID for a free evaluation of your site and your online business strategy.