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Do You Speak Google?

The Secret Language of Search Engines Believe it or not, the search engines want to understand your website. They want to provide accurate search results. In fact, the number one challenge for search engines is to accurately define and present the information found on every page of every website on the internet. To meet this herculean task, search engines have …

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Content Writing Driving You Crazy?

How Hard Could It Be? If you’ve ever tried to write your own website content, you can probably relate a little too closely to Jack from “The Shining”.  Jack needs to create some content, so he takes a little time off to knock it out.  But, as writer’s block kicks-in, he begins to unravel just a tiny bit. Who Cares …

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I Can’t Remember ANYTHING.

Project Management I can’t remember anything.  Just ask anyone on the SOLID Team, or especially my kids (Uhm…wait, don’t tell me, I’ll think of their names in a minute,) and they will confirm that my memory slots are filled, and have been for quite some time. While I’ve become more comfortable with this particular brain deficiency, I don’t expect everyone …

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Website Hosting Matters

A Cautionary Tale A friend called me early this morning with a horror story – A well-intended member of their management team tested a new piece of website software yesterday. They were giddy with excitement to get the jump on their competitors’ right before the start of the holiday shopping season and…they…just…wanted….to….see…ooOOOoooOOOOh NOOOooOOOO! The shock and awe of breaking a …

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SOLID Client Named National Top 35

SOLID is proud to announce that our client, Samer K. Shamieh, MD, has been  recognized as a “National Leader” in Becker’s Spine Review’s 35 Surgeons Under 40 to know. Congratulations Dr. Shamieh! Dr. Shamieh completed his minimally invasive spine surgery fellowship at The Spine Institute of Arizona under Edward J. Dohring, MD. His area of expertise includes minimally invasive spine …

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Old SEO – The new Snake Oil

Last week I got a call from a business owner asking if SOLID could help him with a little “SEO”. He had been hounded by a starving sales guy pushing a big dose of SEO Snake Oil, “Page 1, Top 10, and Money Back Guarantee!” Fortunately he listened to the pitch, asked good questions, and then contacted SOLID. We discussed …

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Windshield Flyers – Don’t SPAM Me Bro!

Don’t SPAM Me, Bro! Leaving a meeting in Mandeville today, I saw what first appeared to be a parking ticket on my windshield.  Anxiety shifted to annoyance as it became clear that I hadn’t been ticketed; I had been SPAMMED.  There it was, old fashioned SPAM, flapping in the breeze. To the northshore business owner who did this, first let …

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Website Images – Do They Tell A Story?

What Story Do Your Images Tell? The SOLID Web Service Team recently completed a photo shoot as part of the creative process for a client. As Abby climbed all over the office, set (and reset) her mounds of expensive equipment, the client saw firsthand exactly what it takes to capture the perfect shot. In the web world, you’ll always hear …

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Leap of Faith – Starting SOLID

A SOLID Start Starting SOLID took a big leap of faith for me. I’ve spent the last 25 years working closely with visionaries; helping others realize their business ventures. Those fantastic experiences permitted me to work with brilliant, technical thinkers who were kind enough to explain complex concepts to me like I was a child. Working together we achieved some …

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Website or Virtual Sales Rep?

“How can a website generate business for me?” It’s not unusual for business owners to be skeptical that their website can generate significant amounts of new business. Rather than trying to convince them, I suggest they think of their site as though it were their most reliable sales person. Then the conversation shifts towards how a website can be trained …